D2C

Wacom, a leading Japanese technology company in the pen display and tabletmarket for creative users, sought to establish a robust presence on marketplaceslike Amazon and their own Direct-to-Consumer (D2C) website.

About the Work
Partnered with Wacom Japan to optimize their D2C platform across key global marketplaces, focusing on enhancing digital presence and e-commerce performance.
Work Overview

Implemented comprehensive marketplace optimization strategy, improving product visibility and conversion rates across Amazon and direct channels for Wacom's premium tablet range.

Client:
Wacom
Industry:
Consumer Electronics
Service Provided:
E-commerce Marketing
Year:
Oct 24, 2023
Approach

Executed strategic marketplace optimization through advanced listing enhancement, competitive analysis, and data-driven content optimization, resulting in significant performance improvements across all digital touchpoints.

Outcome

Through strategic marketplace optimization and targeted digital enhancements, we delivered transformative results for Wacom's D2C platform. The campaign achieved a 7X increase in ROAS alongside a substantial 22% boost in conversion rates. Our approach generated over 1M+ new impressions, leading to a 2% increase in brand market share - solidifying Wacom's position as a leader in the premium digital tablet market.

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