SEO

An Arizona-based travel aggregator faced intense competition from industry giants like Airbnb, VRBO, and TripAdvisor in the crowded digital travel space. Our mission was to elevate their organic visibility and establish a stronger digital footprint in a market dominated by well-established players.

About the Work
We implemented a comprehensive four-month SEO strategy, focusing on both on-page and off-page optimization. The approach included sophisticated tag refinement, strategic backlink building, and technical SEO enhancements, all tailored to compete in the highly competitive travel sector.
Work Overview

The strategic implementation yielded significant results across key performance indicators. Our targeted SEO efforts led to a 15% increase in organic traffic, which translated into a 20% revenue boost. The domain authority grew by 8 points, while 11 strategic keywords achieved first-page rankings, establishing a stronger market presence among industry leaders.

Client:
Meredith Lodging
Industry:
Vacation Rentals
Service Provided:
Search Engine Optimisation
Year:
Jan 24, 2023
Approach

Our strategy began with a detailed competitive analysis of the travel aggregation space, identifying key opportunities for differentiation. We developed a two-pronged approach combining technical SEO excellence with content authority building. The focus remained on creating sustainable growth through white-hat SEO practices, ensuring long-term visibility in a highly competitive market.

Outcome

Beyond the immediate metrics, this transformation established the client as a credible alternative to major travel platforms. The enhanced digital presence attracted a more diverse user base, with a 35% increase in repeat visitors and a 45% improvement in user engagement metrics. The client's platform now ranks consistently for high-value travel-related searches, creating a sustainable foundation for continued growth in the competitive travel marketplace.

Wyoming, Sheridan.
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